Thriving people, communities and planet.
Senior partnerships and stakeholder advisor. I spent 20 years aligning global brands, rights holders and governing bodies for DHL, LVMH, Visa and HP. Now I bring those skills to causes I believe in: community investment, natural capital, and workplace wellbeing and performance.
Partnerships & stakeholders
Global sponsorship is stakeholder management at scale. Every partnership I built had to work for a brand, a rights holder, athletes or artists, fans, agencies and local teams, often across many markets at once. Community and environmental programs need exactly the same skills. They just have more at stake.
Finding the shared value that makes a partnership worth it for every side, then structuring it so it lasts.
Award-winning partnerships for DHL, Visa, Castrol, HP, SAP and Canon across Rugby World Cup, Formula One and UEFA.
Understanding who holds influence, what each party needs, and how to bring competing interests into one plan.
Assembled two working groups of 60 people from a 400+ stakeholder network for the Centre for Community Capital.
Running large, multi-stakeholder programs to budget, with clear accountability and reporting.
Sponsorship portfolios exceeding €100M for HP and €50M+ for SAP, LVMH and Visa.
Setting up the decision-making, roles and rhythm that keep many partners moving together.
Coordinating community groups, government, investors and philanthropy through a six-month national co-design program.
Turning a strategy into something partners in different places can deliver consistently.
Global sponsorship activation toolkits and ambassador programmes for multinational brands.
Building communities around a shared purpose and giving people a reason to take part.
Grew Tree Farmer's stakeholder network to 300+ with no media spend. Sports Industry Awards Best Fan Engagement Campaign 2021.
From: global brands
To: causes I believe in
Recent results
A national initiative building Australia's community investing infrastructure, co-designing a Community Investment Fund Network with community groups, government, investors and philanthropy. I lead communications strategy development, stakeholder engagement, governance coordination and marketing.
A natural capital and environmental markets education initiative for the NSW North Coast. I lead marketing, communications and stakeholder engagement, building a local ecosystem of landholders, businesses and investors.
All grown organically, with no media spend.
Coaching-led workshops grounded in physiology and personal development. I specialise in motivating young workplaces and in supporting senior leaders to improve both employee performance and business performance.
Co-founded and led an award-winning sponsorship agency, creating partnership campaigns for DHL, LVMH, Castrol, HP, SAP, Visa and Canon.
Brands I've partnered with
Across Rugby World Cup, Formula One, Formula E, the Olympic Games, UEFA Euro Championships, Tour de France, PGA Tour, Universal Music, Abbey Road Studios, European Fashion Weeks, and the Sundance and Berlin film festivals.
Approach
A workforce, a community and an ecosystem are all living systems. Each one thrives or struggles for reasons you only find by getting under the skin.
That's the thinking behind Lifestyle Fizziology. I start with how a system actually works: a person's energy, stress and wellbeing, the relationships and economies that hold a community together, or the landholders and markets behind a landscape. Healthy people build healthy communities, and healthy communities look after the places they live.
Listen, research and assess before advising.
Design practical solutions with the people closest to the problem.
Use partnerships, storytelling and strategic communications to scale what works.
Services
For boards, executive teams and growing workforces.
Looking for individual coaching? Visit lifestylefizziology.com
For community groups, government, investors and philanthropy working together.
Driving forward a local ecosystem and economy for environmental markets, by bringing together landholders, professionals, businesses, investors, philanthropy and local government.
Retained advisory, program leadership, or workshops and keynotes.
About Sandy
My career spans three worlds that rarely meet: human performance, science and global commercial strategy.
I started as a Victorian Institute of Sport athlete and 400m state champion, studied human movement, and worked in high performance for Athletics Australia ahead of the Sydney Olympics.
I then spent 20 years in global sponsorship and partnership marketing across Melbourne, Sydney and London. I co-founded Bright Partnerships and grew it to 50 staff and three consecutive UK Sponsorship Agency of the Year awards, managing partnerships and stakeholders for DHL, LVMH, Visa, HP and SAP.
This chapter is about taking the skills I built for global brands and putting them to good use, in causes that align with my values and that I believe in.Sandy MilnerFounder, Lifestyle Fizziology
Back in Australia, I work across community investment, natural capital and workplace performance through Lifestyle Fizziology. I'm based in Kingscliff on the NSW North Coast.
Experience
Centre for Community Capital
Communications strategy development, stakeholder engagement, governance coordination and marketing for a national Community Investment Fund Network.
Tree Farmer North Coast
Marketing and communications strategy, stakeholder engagement and community building for a natural capital education initiative.
Lifestyle Fizziology
Advisory, programs and workshops across workplace performance, community and environmental projects.
Progress Psychology Limited
Lifestyle physiology, marketing, finance and operations.
Bright Partnerships
An independent, award-winning agency of 50 staff with £10M+ annual turnover, connecting brands with people through sport, entertainment and lifestyle partnerships.
GMR Marketing (Omnicom)
Led the team managing sponsorship portfolios exceeding €100M for HP. Member of the agency leadership and new business teams.
St.George Bank · Traffik Marketing
Managed sponsorships for St.George Bank, and client partnerships for DHL at Rugby World Cup 2011, Bupa and Visa.
Experience Worldwide · American Express
Led global sponsorship portfolios of €50M+ for SAP, LVMH and Visa.
Australian Grand Prix Corporation · Victoria Police · Octagon · Athletics Australia (Sydney 2000)
Credentials
Contact
I partner with organisations, communities and environmental programs on advisory, project and workshop work. Tell me about your cause and who needs to be involved.
Website
lifestylefizziology.com